January 18, 2025

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Understanding Vehicle Depreciation: Which Cars Hold Their Value and Why

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depreciation is a killer

As someone who has spent years exploring and reviewing cars, I can tell you that vehicle depreciation is one of the biggest factors you need to consider when buying a car. Some models lose nearly half their value in just three years, while others hold onto their worth like champions. Let’s break down what you need to know about depreciation, which cars are winners and losers, and how you can make smarter decisions with your money.

1. Vehicle Depreciation Overview

Depreciation is essentially how much value your car loses over time. While it’s natural for vehicles to lose value, the rate at which this happens varies wildly. Some vehicles are practically investment killers, while others make your money stretch further. Understanding this is crucial because it directly impacts the car’s resale value—and ultimately, your wallet.

2. High Depreciation Models

If you’re eyeing a luxury SUV like the Lincoln Navigator, beware: it’s one of the fastest-depreciating vehicles on the market. In just three years, it can lose 47% of its value, dropping from $83,265 to $44,067. The Ford Expedition isn’t far behind, with a 43% depreciation over the same period. High initial costs, intense competition, and ever-changing technology make these models particularly susceptible to steep value declines.

3. Low Depreciation Models

On the other end of the spectrum, the Toyota Tacoma shines as a resale superstar. It holds onto an impressive 83% of its value after three years. Sports cars like the Toyota Supra and Subaru BRZ also retain their value exceptionally well, often depreciating less than 20%. The key here is reliability and strong demand. These vehicles have loyal followings, which helps keep their resale prices high.

4. Impact of Technology on Depreciation

Here’s something a lot of buyers overlook: technology can accelerate depreciation. A car with a massive touchscreen and cutting-edge features might feel futuristic today but outdated in just a few years. The rapid pace of innovation in the automotive world means yesterday’s must-have tech can quickly become obsolete, taking the car’s value down with it.

5. Benefits of Buying Pre-Owned Luxury Vehicles

Now, here’s where depreciation can work in your favor. Pre-owned luxury vehicles often come at a fraction of their original price. Imagine getting all the premium features of a high-end SUV for tens of thousands less. Just keep in mind that maintenance costs can add up quickly, so do your homework before diving in.

6. Brand Perception and Customer Loyalty

Depreciation doesn’t just hit your wallet; it also affects how a brand is perceived. Brands with vehicles that retain their value enjoy strong customer loyalty. Buyers see holding value as a mark of quality and trustworthiness, giving these manufacturers a competitive edge.

7. Practical Advice for Car Buyers

Here’s my advice: always consider depreciation when buying a car. Choose models known for reliability and strong resale demand, like the Toyota Tacoma or Subaru BRZ. Keep an eye on resale values and think about how long you plan to keep the vehicle. If you’re going the luxury route, a slightly used model can offer incredible value—just don’t forget to factor in potential maintenance costs.

Conclusion

Vehicle depreciation is a game-changer when it comes to car buying. By understanding which models retain their value and why, you can make smarter financial decisions. Whether it’s opting for a reliable truck like the Tacoma or snagging a deal on a pre-owned luxury SUV, the key is doing your research and thinking long-term. After all, a car is one of the biggest investments you’ll make, so why not make it a smart one?

Author

  • Test Miles covers the car industry, from new cars to giving potential buyers all the background and information on buying a new vehicle. Nik has been giving car reviews for 20+ years and is a leading expert in the industry.

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