Ram’s 10-Year Warranty Changes the Truck Buying Game

Ram is making a quiet but consequential move for the 2026 model year. By extending its limited powertrain warranty to 10 years or 100,000 miles across nearly its entire truck and van lineup, the brand is responding directly to how people actually buy and own vehicles today.

This expanded warranty covers Ram 1500, 2500, and 3500 pickups, the full Chassis Cab range, and ProMaster vans sold in the U.S. and Canada. Performance models like the Ram RHO and Power Wagon are included. Only full battery-electric vehicles are excluded.

In a market where truck loans routinely stretch beyond five years, Ram is aligning coverage with reality rather than tradition.

Why does this matter right now?

Truck buyers are keeping vehicles longer, financing them longer, and paying more to do so. Traditional powertrain warranties expire while many owners are still making monthly payments.

Ram’s 10-year coverage removes that gap. Engines, transmissions, transfer cases, driveshafts, differentials, and axles are covered for the original owner, whether the vehicle is purchased or leased.

How does it compare to rivals?

Most full-size truck and van competitors still anchor powertrain warranties at five years or 60,000 miles. Ram now stands alone with a decade-long commitment applied broadly across its lineup.

Crucially, this is not limited to base trims. High-performance and off-road models are included, as are retail-focused commercial vehicles. That positions Ram differently from rivals relying on incremental feature updates.

Who is this for, and who should skip it?

This warranty is ideal for buyers who keep their trucks. Contractors, small business owners, families, and long-distance commuters stand to benefit most.

It is especially appealing for high-output engines and luxury trims, where long-term repair costs can be significant.

Short-term lessees and fleet buyers will see less value here. For everyone else, the warranty may be the deciding factor, much like ride quality or interior comfort.

What is the long-term significance?

Ram’s move is a confidence play. As trucks become more complex, buyers are increasingly wary of long-term reliability.

A 10-year powertrain warranty signals trust in engineering and places pressure on competitors to respond. If this becomes the new benchmark, the entire segment may shift toward longer ownership assurance.

For Ram, it reinforces brand strengths while maintaining pricing power. In a noisy market, durability may prove the most persuasive message of all.