The CX-70: Mazda’s Sneaky Assault on the Luxury SUV World
The CX-70 Turbo S Premium is Mazda’s most confident move into the premium SUV world. Built on a rear-drive-based platform shared with the CX-90, it features a 3.3-liter turbocharged inline-six with mild hybrid support, producing up to 340 horsepower. It targets the likes of the BMW X5, Mercedes GLE, Lexus RX, and Genesis GV80 while undercutting them on price.
The range starts at just over forty thousand dollars for the 3.3 Turbo Preferred, while the range-topping Turbo S Premium Plus comes in just under fifty-six thousand dollars. That top trim includes Nappa leather, a panoramic moonroof, a 360-degree see-through monitor, and 21-inch wheels. Inside, the CX-70 adopts a quiet luxury approach with clean lines, quality materials, and tech that enhances rather than overwhelms.
Why does this matter right now?
The midsize SUV segment is the heart of the American market, and buyers are redefining what luxury means. Many now value craftsmanship, refinement, and tech over badge prestige. Mazda is capitalizing on that shift, offering a premium-level product at a more approachable price.
Automakers are also shifting toward software-defined vehicles, pushing subscription-based features and expanding digital services. The CX-70 steps into this new ecosystem with smart tech and over-the-air-capable architecture. For Mazda, the CX-70 marks another step in its long-term move toward a premium brand identity without creating a separate luxury division.
How does it compare to rivals?
With 340 horsepower, the CX-70 Turbo S Premium outguns the base BMW X5 and sits comfortably among its six-cylinder peers. The straight-six layout provides refined power delivery that many mainstream SUVs can’t match. Its towing capacity of up to five thousand pounds gives it real capability.
European rivals still offer greater drivetrain diversity, including plug-in hybrids, diesels, and in some markets hydrogen variants. Mazda keeps it simple with one engine family and two output levels. Cabin quality matches or beats several luxury competitors, with Nappa leather and a thoughtful layout that avoids the overly digital feel of many modern premium SUVs.
Who is this for, and who should skip it?
The CX-70 suits buyers who want luxury-level comfort and performance without paying luxury-brand pricing. It fits couples and small families who prefer a two-row layout and enjoy the driving feel of a rear-drive-based platform. It also appeals to those who find European SUV pricing excessive.
Buyers who prioritize brand prestige or want the most advanced digital cockpits may look elsewhere. If you need the social clout of a German badge or want massive screens and heavy software integration, the CX-70 won’t be your match. Those living in dense urban environments may prefer a smaller crossover for maneuverability.
What is the long-term significance?
The CX-70 shows how far Mazda has progressed from its budget-friendly roots. With its platform, engine, and design, Mazda demonstrates a credible path into premium territory. The CX-70 also aligns with an industry shift toward vehicles as emotional and technological spaces, providing intuitive tech alongside refined driving character.
While many automakers chase full electrification, Mazda is taking a balanced approach, blending efficient combustion, mild hybridization, and strong driving dynamics. This gives buyers a compelling alternative if they’re not ready to commit to full EVs.
The CX-70 stands as one of Mazda’s most complete products yet: a smart, stylish, capable midsize SUV that brings genuine luxury touches at a more realistic price. For many buyers in 2025, it will be one of the most sensible and satisfying options on the market.
