June 25, 2025

The CEO Paradox: Big Paychecks, Remote Leadership, and a Changing Corporate Culture

Image from How Money Works
CEO's working remote

The role of the CEO is undergoing a radical shift—and not everyone is thrilled about it. Today’s CEOs earn nearly 400 times more than the average American worker, yet many are working fewer hours, dialing in remotely, and focusing more on their public persona than on day-to-day management. It raises the question: what exactly are we paying them for?

Let’s start with the numbers. CEO compensation has exploded by 1,460% since 1978, far outpacing the growth of worker wages. Yes, being a CEO carries heavy responsibility—accountability to shareholders, long hours, and the pressure to make billion-dollar decisions—but few would argue that they’re working 400 times harder than their employees.

And yet, many CEOs aren’t even showing up.

Absentee Leadership and the Rise of the Remote CEO

Take Brian Niccol, CEO of Starbucks. Instead of relocating to the company’s Seattle headquarters, he reportedly commutes from Newport Beach by private jet. Then there’s Jack Dorsey, who famously ran Twitter while rarely stepping foot in the office. At Victoria’s Secret, the CEO enforces return-to-office rules for staff—while working remotely herself.

This isn’t just about convenience—it’s about hypocrisy. While executives enjoy hybrid or fully remote flexibility, they often mandate strict office policies for lower-level workers. A recent survey revealed 93% of CEOs work remotely or hybrid, compared to just 64% of workers earning under $38,000. These double standards fuel resentment and highlight growing inequality in the modern workplace.

From Operators to Influencers: The CEO as Brand

The CEO role has evolved from operational leader to public brand ambassador. Brian Niccol’s appointment alone added $20 billion to Starbucks’ market cap—not because of his operational acumen, but because investors believed in his image. Elon Musk exemplifies this trend, as his personal brand often overshadows Tesla and SpaceX. Even Mark Zuckerberg has rebranded himself to appear more down-to-earth and relatable, knowing how closely his image is tied to Meta’s future.

It’s no longer just about profit margins and market share—it’s about optics.

Return-to-Office Mandates as Stealth Layoffs

There’s a growing belief that return-to-office mandates are a covert way to reduce headcount. Instead of announcing layoffs—which can harm stock prices and morale—companies simply make working conditions more rigid, prompting voluntary resignations. Employees see through it, but CEOs often shrug it off.

Founder CEOs: Visionaries or Bottlenecks?

Another challenge is the rise of founder CEOs in young, fast-growing companies. These visionary leaders often resist stepping back, even when the company needs a more experienced operator. The result? A divided leadership structure, where founders act as figureheads while professional managers handle the actual business operations. But linking a company’s image too closely with a disengaged or controversial founder can be risky—just ask WeWork or X (formerly Twitter).

The CEO Role Is Changing—Possibly for Good

The traditional CEO is becoming less of an executive and more of a symbol. They influence investor sentiment, shape public narratives, and build personal brands that drive corporate value. Meanwhile, actual management is increasingly delegated to a growing cadre of COOs, CFOs, and department heads.

Will the CEO role even exist in 20 years as we know it? Possibly not. As corporate culture evolves and stakeholder expectations shift, the corner office may give way to a more decentralized, team-based leadership model.

Until then, expect the CEO paradox to persist: high pay, low face time, and a growing disconnect between leadership and labor.

All writings are for educational and entertainment purposes only and does not provide investment or financial advice of any kind.

Author

  • D. Sunderland

    We created How Money Works to show what is really happening in the world of finance. As someone that has worked in both private equity and venture capital, I have a unique perspective on the financial world

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